Saturday, 22 May 2010


As I was driving around Hartlepool the other day I saw this advert. Now whilst understanding the premise and generally being a fan of doing your own cooking I couldn't help but think of another advert which says 'Time - You won't find it in home baking'

However, I have found it a strangely thought provoking advert. You see it works on the premise that we all want to believe that we have achieved something. We want to feel that we have worked hard and that we have done something which we can be proud of. I can't help but wonder if this is why biblical Christianity is so unpopular. Biblical Christianity says that actually you can't do anything to make yourself good enough for God. You can't work hard, do the right stuff and achieve some level where you'll be good enough for God. No Biblical Christianity says that you are not good enough for God and that even your best attempts are rubbish. Biblical Christianity says that what we need is someone else to do the work for us. It's the ready meal approach. Biblical Christianity shows us that even though we're well off the mark we can be forgiven and made good enough not through our own efforts but through Jesus dying to take the punishment we deserve and giving us a new heart which means that one day, in heaven, we will be perfect.

Like this advert acknowledges people like pride. You can find pride in being a good person and feeling that you've managed to become a pretty nice person. You can find pride in your intellect and believing that you're cleverer than others. You can find pride in the way you care for people. You can find pride in your religious activities, your praying, church attendance, giving to charity, bead work etc. However you can't find it in Christianity. I wonder if this is why hedonism, moralism and religion are so popular but genuine Christianity is not. The problem with pride is that if you're not feeling proud, if you've had a bad day or realised your not as good as you thought you were, then you so easily slump into despair. So we have this weird mix in our society of pride and low self esteem as people battle to feel superior but when they fail end up feeling rubbish. Christianity should leave no place for either.

Pride - You won't find it in Christianity but you will find forgiveness, relationship with God and a future based not on you making an impossible grade but on grace!

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